5BORO

If there is a brand that is synonymous with skateboarding in New York, then it’s probably 5BORO NYC. Born in 1996 in the world metropolis, New York City, the brainchild of Steve Rodriguez and Mark Nardelli, 5BORO inspires with simple yet stylish designs on both decks and streetwear. Authenticity is always at the top of the priority list, and it’s clear to see that this brand has kept to that motto for over 20 years. For skaters, by skaters. Of course, you can find 5BORO skateboard decks and related streetwear here in the skatedeluxe Online Skate Shop.

5BORO, Steve Rodriguez and New York Skateboarding

Anyone who spends almost three decades, day in and day out, in the big apple knows the city inside and out by now. No wonder the image of the brand that Steve Rodriguez established in the early 1990s is heavily based on New York City. Rodriguez, originally from New Jersey, stuck out in the NY skate scene like a sore thumb, which is not surprising. In the 80’s and 90’s, he hit the streets with his board every day, which is reflected in the mentality of the brand. It was also Rodriguez who opposed bureaucracy and saved the Brooklyn Banks, one of the most iconic skate spots ever, from the bulldozer.

A tight-knit crew, with and without a board - the 5BORO team

The skating in New York City is vastly different from the sun-soaked west coast. The winters are cold, the ground is rough, and the tourists are everywhere. Being a skater in New York requires a special calibre that you will definitely find in the 5BORO team. If you take a look at the footage from Silvester Eduardo, Jordan Trahan, Akira Ishizawa, Joe Tookmanian, Danny Falla or Willy Akers, you’ll see what we’re talking about. Street skating in its highest form can definitely be seen in the videos, "Join, Or Die", "New York New York" and "5BNY".  At any given time, you can tell that the focus is not on just putting out the next banger, but at the core of 5BORO is simply a couple of mates who just want to skate. What’s not to like?