Skateboarding without regrets! Since the founding in 1996, Zero Skateboards stands for the hardest tricks and gnarly skating unlike any other. What started as a side project of Jamie Thomas aka “The Chief”, grew rapidly into one of the most popular skateboard brands ever. Zero Skateboards combines the ethos of Punkrock, Rock n’ Roll and Skateboarding like no one else. In the skatedeluxe online shop, you’ll find a wide assortment of Zero decks and complete boards. Get yours now and become part of the Zero Army!
Over 20 years of Zero Skateboards - from underdog to core brand
“When I started Zero, besides Toy Machine and a few other brands, skateboarding was pretty boring.” - Jamie Thomas (Solo Skate Mag)
As he escaped the outback of Alabama, the young Jamie Thomas went to sunny California to become a rider for Ed Templeton's brand Toy Machine. Shortly afterwards he established a reputation for producing “Welcome To Hell”. But in his eyes, the brands at that time were a little bit too round around the edges. He wanted a label that was powerful and raw, just like his way of skateboarding - thus Zero was born. At the beginning, there were only t-shirts and sweatshirts that expressed his underdog mentality. Later, decks followed with Thomas as the first pro on Zero.
In 1997, Zero set a milestone in street skating with the video “Thrill Of It All”. At that time, massive handrails and giant stair sets were believed to be almost invincible but we were taught better. Two years later, “Misled Youth” dropped like a bomb and since then Zero Skateboards is a solid part of the scene.
After seven more videos and three consecutive won “Thrasher Magazine - King of the Road” titles, everybody should know that Zero is one of those brands that represents skateboarding in its original form: authentic, blunt and without knick-knack.
Pure Skateboarding instead of fashion: Zero skateboard decks
For years, Zero skateboards convince with their designs, next to the high quality of their decks. Inspired by bands like Black Sabbath, Dead Kennedys, Misfits and Black Flag as well as strong symbols, Zero takes a clear line that talks to the rebel in you. Graphics like the American Zero Deck or the simple Single Skull are timeless classics that don’t get boring and that were already used by big Hollywood productions. If you like it dark and you’re fed up with all the hip designs of some brands, Zero might be the right thing for you. Skateboarding without compromises and sick graphics that could also be a cover for a metal album. True to the motto: Dying To Live!
Streetskating at its rawest - The Zero team
While being part of the industry for over 20 years, Zero Skateboards already had a whole bunch of team riders. Whether former or current, who was on the Zero team once, can call him- or herself one of the hardest skaters ever. If you are skeptical about it, you can convince yourself by the skating of Jamie Thomas, Tommy Sandoval, Dane Burman, James Brockman or Windsor James. These guys rip every spot apart, as if there would be no tomorrow. Also the amateurs like Chris Wimer or newbie Franky Villani are real savages on a skateboard and favour Zero decks. This should be reason enough to give one of the boards a try.