Hardly any other skate shoe brand made its mark on skateboarding in the late 1990s and early 2000s like éS Footwear. Most notably, their team video menikmati, released in 2000, is now regarded as an absolute classic and at the time, ushered in a new era of skate videos. Now you can shop skate shoes from éS such as the Accel, Sesla or Swift easily and conveniently in the skatedeluxe skate shop.
After a short break in 2012, éS had a full-force comeback two years later. The brand is still owned by former freestyle world champion Pierre André Senizergues, who with Sole Tech is also responsible for the home of Etnies and Emerica. Thanks to its rich history, éS can look back on a few real skate shoe classics like the Accel. But the development of the last few years has not gone unnoticed. Thanks to the technologies developed in the Sole Tech laboratory, high performance has definitely been established.
From the first steps to Gone Skating – the éS Story
The start of éS in the year 1995 spurred the drive to initiate something new in the Sole Tech house. "We started to notice how Koston, Muska, and Penny started chilling in more athletic styled shoes after a day of skating so that was where the éS direction came from”, said Don Brown who from the beginning was always motivated to be a driving force in the market.
Thus, Sole Tech created a wide range of products. With etnies, you had a brand which, in addition to skating, extended its reach to other sports such as BMX and snowboarding. Emerica, on the other hand, was 100% dedicated to skateboarding. The special thing about éS was the integration of street culture with a focus on style and innovation.
From 1995 to 2012, éS had a massive influence on skateboarding and the style of skate shoes. Countless models, from massive sneakers to narrower vulc models, they have always delivered great products over the years. éS also managed to line up the most famous skaters at the time.
Right from the start, Eric Koston, Tom Penny and Sal Barbier were all there. From “contest kid” Nyjah Huston to the street machines Silas Baxter Neal and Bobby Worrest, in the following years, the most diverse faces were signed by éS. This made it all the more surprising that in 2012, they announced their hiatus from Skateboarding. Don Brown on the creative break:
"When we put éS on Creative Retreat it was because the market was pulling us in a direction that we didn’t want to go. All the market wanted was cheap vulcanized shoes in black and white… that’s not what éS is about."
The Comeback of éS
After a myriad of letters from éS fans, a limited assortment of the éS Accel was introduced back into the market in 2014. Initially only available in Japan, the reintroduced models struck an incredible resonance and were the most popular shoe model in the local shops there. This laid the groundwork for the reintroduction of éS. Step by step, more models followed, and the team was successively rebuilt as well. Currently, Tom Asta, Wade Desarmo, and Kelly Hart are team riders and are heavily involved in the development process.
éS Footwear - A New Twist on the Classic Models
Even in 1995, the éS Accel was already one of the most iconic models on the market. During their hiatus, fans insisted on the return of the classic shoe. Now the model is available again, alongside new éS shoes like the Sesla and the Swift. Now the Accel is not only available in the OG Version, but also in the Slim Variation and as a Vulcanised Model. What really rounds off these products is the iconic éS logo which, by the way, comes from the last two letters of “etnies”..
Get your éS skate shoes in the skatedeluxe Skate Shop now because: "Skateboarding starts with éS!"