SK8MAFIA

Mafia doesn’t always have to be negative! The Sk8Mafia stands for positive things like cohesion, friendship and the love of skateboarding. This Californian brand is all about one thing: "Have fun" - nothing more, nothing less! For this purpose, Sk8Mafia constantly churn out new decks, completes and T-shirts with bold graphics, where the quality perfectly complements the style. In the skatedeluxe Online Skate Shop, you can quickly and easily shop a wide range of apparel, accessories and Sk8Mafia decks!

From A Student Project to The Renowned Brand - The Story of Sk8Mafia

There are some brand stories that seem like they’ve been punched out by the exact same cookie cutters, and there are others that you couldn’t even imagine. Sk8Mafia definitely falls into the second category, the foundation of which is based on a research project by Dan Conelly during his time at the Art Institute of California.

The task was to develop a brand and assortment of products, brand image, and logo and it went so well that it was honoured with the prize for the best portfolio. Afterwards, the brand was directly able to take off. His colleagues Josh Priebe and Peter Smolik, who shared Sk8Mafia with Dan and a few friends, had a big part in it as well. According to his own statements, Peter Smolik is also significantly responsible for the current logo, which is modelled on his signature hand sign.

But the main reason why Sk8Mafia has taken off like it has is the fact that a group of friends are simply passionate about it and pack this spirit into each and every one of their products. In short: "It's not a company, it's a way of life."