RVCA was founded in 2000 by PM Tenore and surf legend Conan Hayes in Costa Mesa, California. What’s the secret behind this lifestyle brand and how do you pronounce these four letters, you ask? We have the answers for you. The "V" in the name is actually a "U", simply written in traditional Roman script. Hence, RVCA is pronounced "rue-cah".
The RVCA logo is based on the two chevrons, the V & the A, which represents the brand ethos "The Balance of Opposites". This ethos is also reflected in the fact that the brand not only sponsors an outstanding skate and surf team, as well as Jiu-Jitsu and mixed martial arts athletes, but also supports artists as well.