Times for Change - Check in at Hotel Blue
Thanks to the cinematic skills of Nick von Werssowetz, lurknyc has become a real institution that provides the NYC skate scene an important platform that showcases everyday life in the Big Apple without any masquerade. With Hotel Blue, Nick translates this vibe into the designs and graphics of the decks, while the clothing remains rather simple, featuring only subtle logo prints.
A strong source of inspiration for Hotel Blue is, in addition to the skateboarders themselves, the red-light milieu of New York in the 70’s and 80’s. To put it in Nick's own words:
“I feel like Hotel Blue is where you would go for a brothel, a whore house. Hotel Blue has its own kind of style for a skateboard company, it’s hard to be original these days but I think it’s kind of got its own thing… I hope.”