Hélas

A cap with an umbrella? Only in the Hélas Caps Club. The lovechild of Cliché pro, Lucas Puig and his homies, Clement Brunel and Stephen Khu brings you the best headwear that France has to offer. A pinch of feel-good vibes with a dash of Paris sportiness – in the skatedeluxe Online Skate Shop, you’ll find your new Hélas cap along with a fine selection of streetwear!

The Hélas Polo Club - How the umbrella found its way onto the cap

Inspired by the polo and tennis brands of the 1990’s, and with the added element of “French Lacoste Steez”, Hélas has managed to rise to the level of top skateboard brands in a very short time. As with most great ideas, Hélas was born after a long night on the town. 2011, at a time when 5-panel caps were still waiting for their moment, Luis Puig decided to start his very own headwear label together with his friends from Toulouse.

As the guys explained in an interview, the name Hélas is credited to the song "Touch the Horizon" by French rapper, Oxmo Puccino, who was practically whispering the word into their ears over and over while they were looking for ideas. “Hélas” is an expression of regret and in English, basically means “unfortunate”. This cap brand from Luis Puig is in no way regrettable, however. In fact, it’s known worldwide in the skate scene for its umbrella logo. 

Speaking of the umbrella logo on the cap, this can be interpreted in several different ways. On the one hand, the umbrella is the last line of defence against the rain, and on the other hand, it conveys the point that no matter what the weather is like, you only need one of the two. And as if that weren’t enough, it stands for Stephen Khu’s bond with Great Britain. Small stitching, big story!

In Track Suits and Polo Shirts – The Hélas Skateboarding Team

With a mix of golf club style and gold chain chic, Hélas brings the rich kid style of the 90s back and onto the skateboard.  The Hélas Skate Team shows that the Hélas training suit and polo shirt are quite fitting for skating. In addition to Lucas Puig, Brian Peacock, William Monerris and JP Villa, many more skate for the club. Although the team has grown extremely quickly over the past few years, it was important to the three founders that everything be kept in the family. Homies with full-time jobs can rip just as hard as some street league dudes. The Hélas Mixtapes provide the cinematic proof, which is not only unique in its design, but also shows some real bangers.