In order to have fun in all the elements, you can find skate shoes, streetwear, skateboards and much more in the Element Brand Shop at skatedeluxe. Earth, water, fire and wind - Four natural forces that decisively influenced Element and, in particular, paved the way for the company’s founder, Johnny Schillereff. Growing up on the east coast in Wolfeboro, New Hampshire, Johnny's childhood was
In order to have fun in all the elements, you can find skate shoes, streetwear, skateboards and much more in the Element Brand Shop at skatedeluxe. Earth, water, fire and wind - Four natural forces that decisively influenced Element and, in particular, paved the way for the company’s founder, Johnny Schillereff. Growing up on the east coast in Wolfeboro, New Hampshire, Johnny's childhood was characterised by the atmosphere of the forests, untouched nature and crystal-clear lakes. This commitment to the environment shapes the company’s philosophy to this day. Thus, nature motifs and animal designs are always an essential part of the new collections. Whether it's a T-shirt, a hoodie or a skateboard deck, everything just fits together. The textbook example of a perfectly designed master plan.
Element – Started from the bottom
After initial difficulties with Underworld Element, a collaboration founded in 1992, Johnny soon realised that Element had to stand alone, which is why he shed the nickname "Underworld" soon after. Like the iconic tree logo, Element grew from the ground up, and climbed to the uppermost branches of the skating universe in no time, offering the total package of streetwear, shoes, accessories and eccentric skateboards. A success reflected in Element’s top-tier pro team. Legends like Bam Margera, Mark Appleyard and Brandon Westgate wear the styles of this southern California brand proudly on their bodies.
Element has also had a collection specifically for girls for several years now: Element Eden. The idea was that of Johnny Schillereff's wife, Kori, who considered the representation of women in the scene to be viable.
First-class skateboards for every season
The skate pros at Element swear by the skateboard decks this brand puts out. High-quality craftsmanship and longevity are just two features that make up Element boards. In addition, there are a number of ingenious deck constructions. Standing out above the rest is the Highlight construction with its fibre-reinforced plastic strips, which are embedded in the uppermost layer of wood. This not only allows for higher Ollies but more tension and stability as well. Other designs include the Featherlight, Helium and Twigs for ultimate skate pleasure - as well as the Flatlight, Naturals and the Thriftwood constructions for more violent skate moves.
Element – Make it count
Element combines the positive vibe of skateboarding with dependable street and skatewear influenced by nature and the environment. Sustainability is guaranteed not only in the production of shirts, sweaters and pants but also far from the production sites. Element is a prime model of social consciousness. The brand promotes various after-school programs for kids and supports the construction of skate parks and skate camps. The goal is to give children and young people the opportunity to explore nature after school and enjoy skating.