In 1993 former rally driver Ken Block (along with Damon Way) founded the American brand DC Shoes, a new era of skateboard footwear was born. Since then the company evolved to one of the most successful labels when it comes to skate shoes. With an enormous range of products DC does not only reach out to action sport athletes, but also to men, women and kids, which are just on the look-out for ... [read more]
It’s impossible to imagine skateboarding without DC Shoes. That's why you'll find DC skate shoes and loads of streetwear in the DC Band Shop at skatedeluxe. When former rally driver Ken Block teamed up with Damon Way and founded the American label DC Shoes in 1993, they launched a new era in skateboard footwear. DC quickly developed into one of the leading manufacturers of skate shoes. Since then, the brand also produces footwear for other action sports..
DC’s extended product range also includes streetwear and accessories such as caps and backpacks, as well as the right snowboard for guys, gals and kids alike.
From DIY project to global phenomenon - DC Shoes
Before DC became an internationally successful brand, 22-year-old hobby snowboarder Ken Block started printing his own designs on any T-shirts he could get his hands on in good old do-it-yourself fashion. The first shoes, hoodies and t-shirts were created with the help of his former schoolmate Damon Way, older brother of skate legend Danny Way, under the name "Eightball" then later as "Droor's Clothing".
Financially, they were largely supported by Ken Blocks parents, who lent the two men money to help them launch DC Shoes and thus significantly contributing to the success of the company. Also contributing factors were the creative abilities of Ken Block, who studied design at the California University of San Marco and the extraordinary talent of Danny Way. In the early 2000s, he amassed worldwide attention for DC with his two world record attempts. In 2003, he jumped from a helicopter to a skate ramp adorned with the DC logo, and in 2005 he was the first person in history to skateboard the Great Wall of China.
Team strength at every level
As a cornerstone of its marketing strategy, DC has also assembled a world-class team of professional athletes from the fields of skateboarding, snowboarding, surfing, BMX, motocross and rallying. The team comprised of well-known names such as Chris Cole, Danny Way, Evan Smith and Wes Kramer not only contributes to the brand image but also takes part in the development of their own signature shoes. In addition, DC was taken over by Quiksilver in 2004 and continues to be strongly committed to young talent in extreme sports, sponsoring annual events and contests for young talents.