Iriedaily

In 1990, the two Berliners by choice Walter Molt and Daniel Luger, together with Achim Probst and Roland Wagner originally founded the screen printing firm W.A.R.D. Productions, which was focused on band merchandise oriented, which quickly started producing for cult bands like Jingo de Lunch, Plan B and Einstürzende Neubauten. The early and consistent roots in the hip music scene in the capital have stayed strong until this day.

Flash forward to four years later in Kreuzberg: Together with the French street artist and designer Jeremy, Jaybo aka Monk 'Baudouin, the first independent designs are being developed and produced. The brand Iriedaily is born and celebrates its official foundation in 1994. Since then, the collective of artists, graphic artists and musicians has been making use of its connections to the young Berlin art and culture scene in order to sustainably transformation the tight-knit cityscape with fresh ideas and its very own style. Today, the company consists of 30 permanent employees and an in-house mini-ramp.

Have you always wondered how Iriedaily is pronounced and what it even means in the first place? Just say it however you best prefer because that’s what it means. Want to know exactly? Come with us, we're going on a journey to Jamaica! Ok, we don’t actually have to go that far, because everything, as you know, started in Berlin and the local music and art scene, which was characterized by street art like graffiti and fat reggae beats.

Since more than a few reggae artists come from Jamaica, elements of their language have quickly manifested themselves into the scene. The word “Irie” is one of them and in the Jamaican Creole dialect, means as much as happy, joyful or free. And that is exactly the promise that Iriedaily makes about their products: feel good - everywhere and every day! With this objective, the work done at Iriedaily is always a good time!